July, 2008

In a bizarre turn of events Virgin Media has joined forces with the British Phonographic Industry (BPI) to harass customers that the BPI claims have illegally downloaded music tracks using Virgin’s Broadband service.

Up to 800 warning letters have been sent out to customers by Virgin with the warning “if you don’t read this your broadband could be disconnected”. The letter is part of a wider ‘three strikes and your out’ campaign by the BPI and has left some Virgin customers scratching their heads wondering whether they are paying Virgin Media for an internet service or a ‘re-education’ programme.

The move has been widely criticised, with some talking about ‘a PR disaster’ and ‘biting the hand that feeds it’. Whilst other ISP’s, including the Carphone Warehouse, have sent the BPI away with a flea in it’s ear, Virgin appears to have readily ‘offered-up’ it’s customers, sparking more privacy fears and concerns over loyalty.

This latest debacle comes as yet another blow to Virgin Media’s reputation following the Phorm fiasco, in which it was revealed that Virgin planned to sell its customers browsing history to the advertising company Phorm, Inc.

Whatever Virgin Media’s intentions, this appears to be advertising gold for the UK’s other ISP’s.