How I Got an iPhone 3G on Launch Day
Posted by thinkjim | Posted in apple, iPhone | Posted on 12-07-2008
5
Procuring an iPhone 3G on launch day is absolutely as hard as you might imagine. It’s been a rollercoaster of a week, an experiment to see what people will go through to get their technology fix. I was lucky, but many weren’t.
“ Monday July 7th, 8am. New email; O2 now accepting preorders. 8:34am my order is placed, I have a confirmation email. iPhone 3G will be delivered on Friday before 10am.” …was that too easy?…..
Monday
O2’s website worked flawlessly when I used it, but for many it just collapsed. Users were left wondering whether their order had gone through, and were pulling their hair out. By the afternoon the website was closed to pre-orders. iPhone 3G sold out.
Tuesday & Wednesday
Tuesday and Wednesday saw fever pitch speculation over on the O2 forums. Many users had orders in-progress, some [seemingly] failed orders were suddenly appearing, and others were having orders randomly cancelled. We weren’t happy lambs.
The mood was lifted when orders started to change from “in-progress“ to “complete”. I had a sudden addiction to the O2’s order status page and the refresh button.
Thursday
By Thursday we were flapping, many orders were still “in-progress”. Speculation was growing. Why hadn’t our order status changed? did O2 actually have enough stock to fulfill it’s preorders?
I spoke to O2 customer services on three separate occasions during the week and their staff were always polite and helpful. They reassured me the iPhone would arrive on launch day and I wouldn’t be disappointed.
By 5pm on Thursday it was clear it wasn’t going to happen. A final call to O2 confirmed it; they couldn’t fulfill my order and weren’t sure when they would be able to. Their website was talking about availability “by the end of the summer”.

Carphone Warehouse To The Rescue: At 5:15pm I phoned Carphone warehouse and explained my plight. It was a long shot. Their reply? “No Problem”, they would have an iPhone 3G delivered tomorrow …… and do you know what?…… They weren’t joking. I placed an order at 5:15pm on Thursday and received it at 8:30am Friday.
Thoughts
It’s been a difficult week for O2. Nobody is entirely clear how many preorders they took, but there were a lot. Many have criticised O2 for raising expectations and dashing them. It was always going to be hard for O2 to cope, but IMHO their order system should have been capped. They should only have accepted pre-orders for phones they could deliver. But could anyone really have coped with the insatiable demand? probably not.
“Was the iPhone 3G worth it?” don’t ask silly questions!
UPDATE: I’m disappointed to hear that my Carphone Warehouse order may have been fulfilled at the expense of other CPW users who ordered on Monday! in the same way that my 8:30am order with O2 on Monday was passed over for later orders placed at 1PM. Come on guys its not that difficult!






